JONATHAN P. LAMAS

Jonathan Lamas is a seasoned Marketing Strategist with over 18 years of experience in the strategic management and monetization of content. He has a proven track record of conceptualizing, launching, and overseeing numerous successful marketing campaigns and promotions for esteemed companies like Warner Bros. Television, MotorTrend TV, and The CW Television Network, where he dedicated more than a decade of his career. His expertise spans across various domains, including Digital Marketing, Direct Marketing, Brand Marketing, Product Marketing, Content Marketing, Partnership Marketing, Advertising (SEM, Paid Social, Remarketing), Email Marketing, Digital Analytics, Project Management, and Sales Support.
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                             "If you can dream it, you can do it." -Walt Disney
Highlights
2024: The 2024 Digiday Video and TV Awards "Best FAST Channel" winner for MotorTrend FAST TV.
2024: Assisted in the launch and marketing promotion of MotorTrend FAST TV on Pluto TV.
2023: Assisted in the launches and marketing of MotorTrend FAST TV on Google TV,  The Roku Channel, Tubi, VIDDA, and TCL as part of the MotorTrend Group Partnership Marketing team.
2023: Assisted in the launch and marketing of MotorTrend VELOZ as part of the MotorTrend Group Partnership Marketing team.
2023:  Oversaw marketing strategy implementation for the​ MotorTrend Store.
2023: Springboard Digital Marketing Mentor 
2023: Lead the development of an exclusive B2B Professional Digital Marketing Certificate, for Springboard, targeting early-career and established marketers within the healthcare industry looking to build on their marketing skillset.​
2022: Lead the development of Springboard's Professional Digital Marketing Certificate for early-career and established marketers looking to shift into a digital marketing role or complement their existing marketing skillset.​
2022: Association of National Advertisers Email Excellence Committee Member
2020: Digital Marketing Specialist for American Family Insurance, managing email marketing campaigns, affiliate marketing, paid search & display, content marketing, and digital marketing strategy.
2018: Digital Marketing Specialist for Ameriprise, leading email marketing campaigns, paid search and display advertising, content marketing, affiliate marketing, and digital marketing strategy.
2017: Springboard Digital Marketing Mentor 
2017: Launched Intrigue TV's Worldwide Roku Channel coinciding with a large Digital Marketing push (Social Media Marketing, Content Marketing, SEO, SEM, Newsletter).
2015: Launched start-up production company Safe Harbor Pictures' first Digital Marketing Program.
2013: Partnered with AT&T and The Vampire Diaries to produce weekly digital series "The Vampire Diaries Rehash".
2012: Created & Launched The Vampire Diaries Official App in collaboration with AT&T, The CW, and The Vampire Diaries.
2012: Launched the first official CW Television App.
2010: Developed the First-Ever Digital Ad Podding System for a Television Network, mimicking on-air ad placements.
2009: Created the digital series "90210 Annie's Confessionals" in partnership with 90210, The CW, and Clear & Clear.
2007: Worked with Sunkist, Cadbury Schweppes, and One Tree Hill to produce "Sunkist Brings One Tree Hill to Your Town."
2007: Partnered with CoverGirl and America's Next Top Model to produce the weekly content series CoverGirl Close Up.
2006: Successfully launched The CW Television Network's first digital integrated marketing promotion, presented by Kohls.

                                "Experience is the best teacher." -Latin Proverb

EXPERIENCE
MOTORTREND GROUP — WARNER BROS. TELEVISION MARKETING — THE CW TELEVISION NETWORK — THE WB TELEVISION NETWORK — KIDS WB — THE BACHELOR — SAFE HARBOR PICTURES — INTRIGUE TV — HACHETTE FILIPACCHI MAGAZINES — NORTH JERSEY MEDIA GROUP —  BOBIT BUSINESS MEDIA - AOL 
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CERTIFICATIONS/EDUCATION

Google Ads Measurement Certification | Google |  Current
Google Ads Search Certification | Google | Current
Google Ads Display Certification | Google | Current
Google AdWords Fundamentals | Google | Current
Hootsuite Certified Professional | Hootsuite Media Inc. | July 2015
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Harvard Business School | CORe Certificate| 2016​
UCLA | Project Management Certificate (Graduated with Distinction) | 2016
Bachelor of Science Business Marketing | UOPX |  June 2006

AWARDS

  • The 2024 Digiday Video and TV Awards "Best FAST Channel" winner for MotorTrend FAST TV
  • Horizon Interactive 2012 Award Winner (The CW Integrated Marketing/The Vampire Diaries)
  • 18th Annual Communicator Award of Excellence Winner (The CW Integrated Marketing/The Vampire Diaries)
  • 18th Annual Communicator Award of Excellence Winner (The CW Digital Integrated Marketing/Overall)
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PORTFOLIO